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With millions of web sites aggressively competing for higher rankings, search engine optimization continues to be an active battlefield. In this arena, keywords play a crucial role. Get them wrong and you’ll likely find yourself at the bottom heap of search engine results. This is why, before even lifting a pen, all competent content providers must do their homework in keyword research.

One popular free tool used for this purpose is Overture, considered a must in every content provider’s vocabulary. While the tool itself has its own criticisms, particularly concerning possibly bloated figures, it is still considered a good starting point in the keyword selection process, where you can get a good number of seed keywords for deeper research.

The Overture site is fairly straightforward. You simply type in your keywords, and afterwards the tool will give you a list of search phrases related to your keywords. These search phrases were actually used by real web surfers in their queries. They are arranged according to the number of times they appeared in Overture’s database for a certain month. These results are helpful when deciding which keyword pairs to use when optimizing a particular web page. If you see a related keyword that is appropriate for your web page, click on it and Overture will return additional related keywords.

Overture helps you determine your target market’s searching behavior, enabling you to better position your website. It’s a game of exposure, and Overture can give you the spotlight.

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