Archive for the 'Marketing' Category



Instant Posters with Posteriza


h1 Friday, December 7th, 2007

screenshot of Posteriza

Marketing your web site via the Internet is the most logical way to go for most online businesses. After all, your target audience is online, isn’t it? However, a little bit of offline advertising surely won’t hurt, especially if it’s targeted to netizens like in an Internet cafĂ© and such. For some people, this sort of traditional ad placement may give a stronger of impact, especially if you plan to sell your products or services within your community. But before you go dashing out of the door in search of a seasoned graphic artist, check out Posteriza.

Posteriza is freeware that brings poster-making to a whole new level. Downloaded as a stand-alone program, no setup or installation whatsoever is required. Just unzip, double click, and you’re ready to create your posters. Converting a single image to poster size is as easy as 1-2-3. Just open the application, choose your image, type in the text you want to be seen in the poster and you’re done. No need for special paper because the software can print on regular sized sheets such as letter-sized and A4. To choose the size of your poster, just adjust the number of pages to be used and the calculations for the image will be done automatically. No need to compute height or width dimensions, the software automatically does that for you. To print, simply put the number of sheets needed in your printer and glue the edges together to create your whole poster. With Posteriza, posters just became a lot easier to create.

Posteriza is compatible with Win9x/2000/XP.

Go to Posteriza

Free market research - yes, it exists


h1 Thursday, September 20th, 2007

screenshot of Pew Internet

There is no denying the great impact the Internet has had in people’s lives. Its effects are being felt all over the world, not just in terms of new technologies but its social impact as well. How people view and use the Internet is of particular concern to web masters, as the knowledge can help them formulate strategies or predict the next big trend.

The Pew Internet & American Life Project is one initiative that studies this powerful media. It is led by the Pew Research Center, a non-profit organization based in Washington DC. They produce reports that explore the impact of the Internet on families, communities, work and home, daily life, education, health care, and civic and political life. The project aims to be an authoritative source on the evolution of the internet through collection of data and analysis of real-world developments as they affect the virtual world.

Pew Internet conducts survey polls to examine various topics, and publishes reports on their website that are available to the public. Their research thrusts include Online Activities & Pursuits, Demographics, Internet Evolution, Technology & Media Use, Health, Family, Friends & Community, Major News Events, Public Policy, E-Gov & E-Policy, Education, and Work. In addition to these reports, PowerPoint presentations related to certain issues are provided for free download.

To appreciate the value these reports, bear in mind that similar studies by private consulting firms are sold for thousands of dollars each. With all the free resources Pew Internet offers, they rank up there along with Wikipedia as premier information depots.

Go to Pew Internet