Everybody’s buzzing about keyword research
October 19th, 2007 
Thinking of starting a new blog or online business? Do you know what’s hot and what’s not? Before spending a dime, it’s always a good idea to study the market first. To help you out, there’s a web tool called What’s the Buzz?
In a nutshell, What’s the Buzz? is a keyword research tool. How does it differ from other similar tools? Well, it’s simple but feature-packed. The interface is composed of a text box. Fill it up with the keyword you wish to study, and press enter. It churns out a long results page with statistics of that keyword and a list of related sites. It’s a simple enough tool, making it usable for keyword research novices.
What’s the Buzz? displays the both the Technorati Blog Popularity Chart and the Google Trends chart. These show how popular the keyword has been blogged about for a certain timeframe. It also searches for blog posts in Technorati that have been tagged with or contains the keyword, and finds social bookmarks in del.icio.us associated with it.
Never underestimate the power of statistics. It can certainly help you in making smart choices, say on what to pick between competing brands or services. The Internet is an incredibly fast-paced playground. It always pays to know what everyone is buzzing about.
What’s the Buzz? can run on most internet browsers.