Free For Your Site

Google Analytics is God’s gift to mankind - or rather Google’s gift to web designers, web developers, business executives, advertisers, and virtually anyone who makes a living out of the Internet.

This free online tool gives a wealth of information which enables you to track and evaluate web site performance, and make the corresponding modifications to increase effectiveness. Best of all, it’s as easy as 1-2-3. Simply open a Google Analytics account, copy-paste a few lines of code into the pages you’d like to track, and voila, sit back and let the reports trickle in. You can also schedule these reports to be sent to you via email on a daily or weekly basis, or at any time that you please. The option to collaborate with other users makes it ideal for use in an office environment.

You can use Google Analytics to measure the efficiency of your marketing campaign strategies such as ads, email newsletters, affiliate campaigns, referrals, paid links, search engines, and keywords. It can even give you a trend of your site’s performance over a pre-defined period of time, so that you’ll know if you’re heading towards the right direction. It’s also possible to study your visitors’ demographics like country, city, language, connection speed and other pertinent data. A map is available showing the location of your visitors, which will be helpful in fine-tuning future ad campaigns to reach your target audience.

Truly, Google Analytics is slowly but surely changing the e-commerce landscape. If you can learn to maximize its host of features, you’ll soon be converting more clicks into tangible profit.

Google Analytics is viewable on most internet browsers.

Go to Google Analytics