Free For Your Site

Nowadays, web analytics services are getting a better share of the limelight. Site owners are discovering just how powerful these number crunching tools can be. They turn what used to be guesswork into a more scientific approach, which translates into efficient business spending and a greater return on investments.

HitTail is one such service. Like other popular analytics tools, it also requires users to paste a JavaScript code at the bottom of every page they wish to track. It gives you real-time stats about who visited your site and when, what keywords they used to reach you, and conversion tracking

However, HitTail is unique in its approach to keyword optimization. Dubbed the “Long Tail Method”, it looks at search terms that got visitors to your site but are not being used by most of your competitors. HitTail can give you suggestions as to which of these keywords to focus on. It works in the belief that if your content is better optimized for these terms, you’ll get more traffic from search engines.

The basic account is offered for free, and is suitable for small web sites that get 100,000 hits a month or less. For a small fee, you can upgrade to HitTail Plus, which lets you create sitemaps, receive keyword suggestions via RSS feed or email, keep all the data forever, view keywords trend over time, and use the tool on secure web pages. Plans for high volume web sites are also available.

With a little patience and determination, this service can be a tremendous boost to your business.

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